One woman gives it five stars under the ecstatic headline “FINALLY!”:Īnother, under the headline “Missing the batteries,” gives this wryly brilliant one-star review: This pen, for instance, boasts such alluring female-friendly features as “Elegant design - just for her!” and “Thin barrel to fit a woman’s hand.” Naturally, the snark came pouring. On the lighter side of gender politics, this BIC Cristal “For Her” Ball Pen drew hundreds of reviews for the gobsmacking marketing exploitation the “women’s niche” (which is, of course, statistically a population majority) by pinkifying, softifying, and otherwise ladyfying products that are so obviously gender-neutral by nature. But you know, I’m so glad I have the option. I’m not sure I could ever bring myself to buy or wear shoes like this. I’m so confused…Īnother offers five stars and an ingeniously subtle play on women’s reproductive choice via footwear choice: Unfortunately, being male, I had no way to shut the whole thing down. They started explaining reproduction to me like I was a seventh grader. I tried on a pair at the local mall and suddenly Texas Republicans started telling me what to do with my genitals. Black is but one of the many gems:Īnother, titled “Men, do not try these on!” and offering a one-star rating, reads: The Mizuno Women’s Wave Rider 16 Running Shoe has spawned plenty of reviews honoring politician Wendy Davis’s thirteen-hour filibuster seeking to block neanderthal abortion legislation in Texas. The underlying premise perpetuates carnism. The illustrations are great but I wouldn’t recommend it for a child being raised as a vegan. Maybe this book belongs to a different time and place. In his absurdist-by-its-very-proposition one-star review for the classic 1978 children’s book Cloudy With a Chance of Meatballs, “Sam” writes: New Yorker cartoon editor Bob Mankoff conceives of humor as “a conflict of synergies” in which “we mashup these things that don’t belong together that temporarily exist in our minds.” That’s precisely what makes the art of the humorous Amazon review, in which the deliberate incongruity of medium and message heightens our amusement and delight, a particularly effective yet under-appreciated modern form of comedic genius. The creative acts of humor “operate primarily through the transitory juxtaposition of matrices,” Arthur Koestler wrote in his famous “bisociation” theory of how creativity and humor work.
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